Today I was listening to the Buzz Out Loud podcast from earlier this week when I heard this interesting news item:

According to the NPD Group, Apple’s retail market share of PCs for the first quarter of 2008 is 66 percent. Hold on – that is market share for PCs costing $1000 or more. Apple’s retail market share for all PCs is 14 percent. The share for PCs costing $1000 or more makes sense, as most of Apple’s computers cost more than on thousand dollars. Their competitors (Dell, HP, Gateway etc) usually sell PCs for less. The most remarkable thing about these figures is that while Windows notebooks had hardly any growth, Apple notebooks had more than 50 percent growth. In the Desktop PC arena the figures are even more remarkable – Windows desktop sales are down 25 percent, whereas Apple desktops are up 45 percent. (see the Apple Watch Blog) Keep in mind though that this refers to high-end PCs which make up 14 percent of the total market, like this Apple 15 inch MacBook Pro Notebook.

In the other 86 percent of the PC market, Apple’s only product is the Mac Mini, which is more of a niche product, although it seems to be highly rated by users.

Posted on May 23rd, 2008 by mervyn