Recently, Peter Moore went on record stating that he felt Electronic Arts had cracked the female market. The sports market, which is EA’s largest cash cow, has long been male dominated with titles such as Madden and Tiger Woods. Moore noted that EA is finally talking to women and has brought them into their sports community. How? I’m not even sure. But he really seems to believe that, which has me wondering what he means exactly.

 I can only assume he’s talking about their foray into the fitness world with the Wii title EA Active. Of course, he went on to state that it wasn’t merely a franchise that EA was planning but an entire platform moving forward. I guess there’s something I’m missing, but you’d think that they’d want to solidify their base before making statements like this. If they had released more titles that aimed to attract women, and men alike, then maybe they’d have a basis for the claims, but I’m still not buying it. Of course, it’s only a matter of time before we start seeing more titles aimed towards women– I have no doubt that it’ll happen eventually.