How to stir up buzz for a hundred-year-old brand?  First, collaborate with artist Richard Prince for a series of stunning limited-edition handbags.  Then, assemble a group of six in-demand supermodels to pose atop a vintage sportscar in said brand’s candy-colored Spring ad campaign.  This formula is certainly working for Louis Vuitton, garnering plenty of attention for the fashion house’s current line of clothes and accessories.

The use of old-school supers Naomi Campbell, Stephanie Seymour, Eva Herzigova, and Claudia Schiffer alongside relatively new stars Angela Lindvall and Natalia Vodianova lends an air of glossy 80s glamor to the ads, which will begin appearing in magazines this month.  The overall tone is something in between that of a Whitesnake video and that of a Helmut Newton editorial - flashy but not quite trashy, glamorous but just shy of garish.

To co-opt a bit of supermodel style into your own look, try pairing a form-fitting jewel-toned dress (like this one by BCBG Max Azria) with dangerously high Pucci patent heels and (what else?) a Louis Vuitton bag.

Posted on December 26th, 2007 by ashley