Fashion’s Love Affair with Polaroid

The Polaroid instant camera has a special place in the fashion world’s heart. Model agencies use them to promote their talent, casting directors take instant photos of models to help make their selections, stylists to organize their looks, fashion show producers do the same, designers use them on their boards to organize their collections and, most famously, Cher convinced us all to take polaroids of our outfits in Clueless because she didn’t “trust mirrors”. Unfortunately, the iconic brand announced in February that it will no longer be producing the instant film. The technology is outdated and sales have fallen. So now is the time to stock up on cameras and film before they become extinct. The cameras are a lot of fun even for those not working in the fashion biz, especially for parties and taking shots while playing dress up with your girlfriends. There is nothing quite like a Polaroid instant camera shot with the nostalgia inducing white border.

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Stock up while you still can:

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Photo Cred: Rony’s Photobooth

Posted on May 13th, 2008 by zuri

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4 Responses to “Fashion’s Love Affair with Polaroid”

  1. geri Says:

    omg!! those are expensive!!! love the post though!!

  2. Don't Think, Just Shoot Says:

    […] and inspire a lighthearted and fun approach. As fashionistas mourn the slow death of the Polaroid instant camera, Lomography cameras offer another kitschy and nostalgic way to capture perfect style moments, […]

  3. It Girls for Boy by Band of Outsiders Says:

    […] book. The shoot, so informal there was no hair, make-up or lighting, was shot on a 70’s era Polariod camera by designer Scott Sternberg himself and perfectly displayed the brand’s edgy basics and […]

  4. Mama Don't Take Yy Kodachrome Away Says:

    […] has on one of my favorite Paul Simon songs, the news made me sad for the fashion industry- which is still reeling from Polaroid discontinuing their instant film. Some of fashions most beloved photographers, such as Helmut Newton and Guy Bourdin, used the high […]

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