The Polaroid instant camera has a special place in the fashion world’s heart. Model agencies use them to promote their talent, casting directors take instant photos of models to help make their selections, stylists to organize their looks, fashion show producers do the same, designers use them on their boards to organize their collections and, most famously, Cher convinced us all to take polaroids of our outfits in Clueless because she didn’t “trust mirrors”. Unfortunately, the iconic brand announced in February that it will no longer be producing the instant film. The technology is outdated and sales have fallen. So now is the time to stock up on cameras and film before they become extinct. The cameras are a lot of fun even for those not working in the fashion biz, especially for parties and taking shots while playing dress up with your girlfriends. There is nothing quite like a Polaroid instant camera shot with the nostalgia inducing white border.

Stock up while you still can:

Photo Cred: Rony’s Photobooth

Posted on May 13th, 2008 by zuri