The Hong- Kong based retailer Lane Crawford has caught Olympics fever. In March, the retailer placed it’s first American advertising campaign- a 12-page insert in Vogue’s March spring fashion issue. Realizing that well-to-do Americans would be traveling to Beijing this summer for the Olympics, the one-time-only advertisement sought to entice those visitors who might be interested in shopping for luxury brands while in China. Now, the store has enlisted many of these same brands to take part in The Collective: Synergy in Fashion. The designers each created a one-of-a-kind garment that brings to life their take on a particular Olympic event. Participating designers include 3.1 Phillip Lim, Alberta Ferretti, Alexander McQueen, Burberry Prorsum, Costume National, Emilio Pucci, Givenchy, Maison Martin Margiela, Neil Barrett, Rick Owens, Stella McCartney and Yves Saint Laurent. The looks will be displayed at various events and at Lane Crawford during the Olympics, after an unveiling at the Today Art Museum in Beijing. Later, they will be auctioned, with all proceeds benefiting UNICEF. A sneak peak of Stefano Pilati for YSL’s running outfit, Burberry Prorsum’s sailing outfit, Stella McCartney’s equestrian outfit, and Givenchy’s archery outfit:

For those of us with pockets not quite deep enough to participate in the auction of these amazing garments, we can at least still get great athletic gear dreamed up by Stella McCartney for Adidas, like this cute ‘Yoga’ layer tee:

Image Credit: FashionWeekDaily

Posted on June 22nd, 2008 by zuri