Jimmy Choo’s fall/ winter 08/09 advertising campaign finds the lovely Angela Lindvall traipsing around the Plaza Hotel, surrounded by Jimmy Choo accessories in shots taken by the king of smutty snapshot-photography, Terry Richardson. “I chose to work with Terry Richardson because of his inimitable style and the way he captures women as modern, glamorous and independently confident,” said Tamara Mellon, president and founder of Jimmy Choo.

The shots are supposed to tell the story, in moments, of one evening spent at the hotel. My favorite has to be the bathtub shot- at the same time a bit naughty and incredibly chic. Quintessential Richardson. This campaign isn’t Jimmy Choo’s first risque story- telling campaign. For fall 06, the brand hired Brett Ratner to shoot Quincy Jones and Molly Sims and featured images of the duo in the desert that ended with Jones pictured sitting next to Sims’ seemingly lifeless body with a shovel in his hand. Keep an eye out for the ads in August issues of the fashion mags, and as part of the brand’s strategy for evolving into a key lifestyle brand, they have taken four consecutive advertising pages— the biggest unit of advertising it has taken to date— in the September issue of Vogue.

I’m thinking that these Jimmy Choo satin sandals would go great with my own bathtub…

Photo Cred: WWD

Posted on June 23rd, 2008 by zuri