A clever commentary on the hype and hysteria bestowed upon luxury goods in our society, Francesco Vezzoli’s project Greed is a thought provoking and subversive dig at our world. The fake ad campaign for an imagined perfume includes a short film starring Natalie Portman and Michelle Williams and directed by Roman Polanski, posters featuring portraits and endorsements from leading ladies in history as well as a perfume bottle featuring the image of Vezzoli in drag. Vezzoli is known for creating trailers, premieres, and now advertisements for product’s that don’t actually exist: a pilot show for a reality dating show starring Catherine Deneuve and Marianne Faithful; a trailer for a remake of Caligula starring Helen Mirren and Courtney Love; and Democrazy, a campaign for two political candidates- Sharon Stone and Bernard- Henri Lev. While intrigued by Vezzoli’s fascination with media and our consumerist culture, I love this project simply because Portman and Williams- favorites of mine- are so great in it.

If you are intrigued by Vezzoli’s work you should check out The Needleworks of Francesco Vezzoli, a book featuring his obsessively embroidered portraits of celebrities that explores the construct of fame.

Source: Wallpaper.com