I’m not sure why, but perfume advertisements, real and faux, have been catching my eye as of late. I discovered a new favorite this weekend. The trippy, ethereal commercial for Flora by Gucci is seriously awesome.

The song- a borderline-creepy Donna Summer I Feel Love remix- was produced and arranged by the commercial’s director, Chris Cunningham and provides a perfect soundtrack. The sun-drenched field of flowers, gorgeous dress, and visually stunning metamorphosis at the end, paired with the great remix, prompted me to re-watch this on YouTube several times. Heck, I’ll admit it- I seriously want to buy a bottle of Gucci Flora thanks to this commercial. Somehow, I think that’s what they were going for.