This Valentines Day why not think pink. In 2004 Men’s Health magazine did a famous fashion study on color and its effects on women. The trusted monthly discovered that women love pink. What’s more, they are subconsciously drawn to the color.

Lisa Herbeert, executive vice president at Pantone, a color research firm said, “”It’s a color women gravitate toward. It indicates intimacy and sensitivity.”

Not to mention confidence. There is something alluring about pink. Consider it for this Thursday’s Valentine’s Day revelry. This pink shirt from Sierra Trading Post is a fluid blend of cotton and Tencel (aka Lyocell). Lyocell/Tencell is made from cellulose (vegetable matter), or wood pulp. Typically a mix of hardwood trees like oak and birch, Lyocell/Tencell is noted for its strength, durability and eco-friendly manufacturing techniques.

Posted on February 11th, 2008 by Olivia Zaleski