Going forward, Timberland has devised an ambitious plan to maintain their environmental leadership. Their goal: to have a Green Index for every product across the brand by 2009/2010 and is currently working with other retail chains to create a universal measurement system. “All Timberland owned and operated facilities and employee travel is carbon neutral by 2010,” said Betsy Blaisdell, leader of Timerland’s environmental stewardship program.

With retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East the scope of Timberland’s influence is mind blowing.

All Timberland owned and operated facilities and employee travel is carbon neutral by 2010—audacious and unrealistic? I don’t think so! As seen from the examples above, they are well on their way.

To learn more about Timberland and its environmental efforts visit my recent review of the company at The Huffington Post.

Posted on June 5th, 2008 by Olivia Zaleski