Surf’s Up
Aaron Chang is a popular action sports photographer & avid surfer. As such, he cares about taking care of the environment around him and states “Maintaining and loving our environment is paramount to the welfare of our planet and oceans. If we all band together, set aside the politics and do everything within our power to contribute to a global effort we can effect change.”
His line has until now only included traditional materials, but this Spring launched his eco line including bathing suits, board shorts and rashguards made of recycled polyester and t-shirts and cover-ups made of organic cotton!
In addition, he’s decided to use recycled paper certified by Forest Stewardship Council (FSC) and Rainforest Alliance for each and every one of his promotional material including catalogs, posters, hangtags, press kits and their POP displays.
A percentage of the proceeds from his eco-friendly collection will be donated to environmental and humanitarian efforts worldwide and his hope is to set an example to the action sports industry and its customers in order to inspire change.
View the Spring/Summer line here or keep an eye out for his collection to arrive in your local Urban Outfitters soon. Check out Aaron’s legendary photography here.
Posted on June 24th, 2008 by Stancie Wilson




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