Meet the first of its kind, the 360 Bottle concept said to be made from 100% renewable resources, food safe and a solution to our plastic water bottle problem.   Brandimage developed the concept, branding, prototyping, engineering and product design.  According to their site:

 The Challenge

Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled—meaning 86% become garbage or litter. We looked at this as a radical problem requiring an equally radical solution. Could we design a container that would leverage sustainability, be easy to transport, and enhance the consumer’s drinking experience?

The Solution

The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality. It is paper packaging that stands up to all liquid categories.

What are your thoughts? 

Sources: DieLine, Re-Nest &Amala.