Hain Celestial Group, Inc., one of the largest organic and natural manufacturers in the U.S. (brands such as Celestial Seasonings®, Terra®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills® and more) has announced a licence agreement with Martha Stewart Living Omnimedia.  This new partnership promises to launch a brand new Martha Stewart-branded line of natural home cleaning solutions which is said to be mostly derived of plants and minerals.  Their top competitors include fast-growing brands like Seventh Generation and the Clorox Green Works.

According to the domestic maven herself ”The products will be sensibly and attractively packaged with useful homekeeping tips and instructions to ensure that consumers can clean their home safely and effectively, without harming family members or pets.” 

According to Nutrition Business Journal, research shows that U.S. sales of natural & organic household cleaners jumped 35% to $737 million in 2008, adding $191 million in new sales over 2007.

Expect to see these products on shelves in September of this year.