Did you know many conventional fabric softeners coat clothes in softening agents made from animal fat?  I didn’t either but I stopped using conventional fabric detergents long ago due to the overwhelming synthetic fabric that trails whoever wear clothes washed with it.  Seventh Generation uses a plant-derived softening agent instead and this softener is scented with only 100% whole essential oils and botanical extracts - no knock-your-socks-off perfume cloud here.  I also truly appreciate that Seventh Generation has adapted a full-disclosure ingredient policy so that you can see for yourself what is in their products, which is much more than can be said for most laundry products. 

I’m using Seventh Generation Blue Eucalyptus + Lavender Fabric Softener for all my laundry right now and I really like it.  It’s my first time using it and I like the results - clothes come out smelling fresh, not perfumed, and they feel soft.  The other good news is that it’s really affordable - I didn’t buy my bottle on sale, but I just found it here for $3.95.  One bottle should get you through 40 loads if your using a conventional dryer and longer if you have a high efficient version.  This product is also formulated to work well with cold water so you can save money by saving energy! 

The bottle itself is made of at least 25% post-consumer recycled plastic and the contents does not include any animal ingredients and is not tested on animals, as noted by the Leaping Bunny seal.