If you’ve tried to find a more natural mascara you’ve likely had your set of obstacles.  Like me, you may have spent money you wished you hadn’t on products that weren’t worth the price.  I’ve spent upwards of $30 on “natural” and/or “organic” mascaras in hopes I wouldn’t have to sacrifice safer alternatives with effectiveness. 

I purchased Organic Wear Mascara a couple months back and have been wearing it exclusively for the past month.  It’s 100% free of harsh chemicals, synthetic preservatives including parabens, petroleum by products, GMOs, synthetic colors and synthetic fragrance.  This mascara carries the ECOCERT natural cosmetic certification seal and 100% of the total ingredients are of natural origin and 47% of the total ingredients are produced from organic farming.  The plastic wand is also completely recyclable. 

That’s all fine and good, but is it effective??? Hands~down and surprisingly….YES! 

Does it smudge and leave me with racoon eyes? No.

Do I have huge flakes under my eyes at the end of the day?  No. 

Does it give my lashes volume?  Yes.

Does it produce the longest lashes ever?  No. 

Do I feel much better about using a more natural mascara than it’s synthetic counterparts?  Absolutely.     

I like that I can add multiple coats and control the length.  If I’m just headed to the grocery store, one swipe will do, but if I’m going out for the evening, I’m definitely waving that wand at least three times.  I don’t have to wait long for coats to dry in between applications either.  There have been several “natural” and/or “organic” mascaras I’ve tried that just don’t dry (at all) and that’s how we end up with dark circles under the eyes (not the ones already there that we’re trying to cover up with concealer).  At the end of a long day, I do have some small flakes underneath my lower lash, but that’s no different from any mascara I have worn.  In fact, I tested this out by wearing a conventional mascara on one eye and Organic Wear mascara on the other all day long and had the same result in terms of flakes. 

Now it’s no surprise why Elle magazine named Organic Wear’s mascara one of their top picks in their Green Star Beauty award last month.  Want to see what all the fuss is about?  Regularly $9.95, this is a great value especially when compared to the pricey versions I’ve tried that didn’t impress.  Still not sure you want to dole out the cash?  Well, I’m fairly certain FREE will fit into any budget and you can get your very own tube for absolutely nothing until the end of the year.  There’s absolutely nothing to lose (well, not if you don’t count your current mascara). 

Photo credit: Steven Krause via www.Elle.com