In between San Diego and L.A., you’ll find San Clemente, California ~ a surfer’s town with no lack of board shorts, flip flops and sun~kissed bods.  Locals take surfing seriously.  For some it’s a ritual, for some it’s a religion and others find it is both; and with that comes a deep reverence for the ocean. 

Based in San Clemente, footwear brand Ocean Minded can be found one block from the Pacific Ocean and wants everyone to be just that…mindful of the ocean.  Most of their staff are avid surfers and they strive to protect the Earth’s most precious resources, the oceans, lakes and streams and they coordinate frequent beach clean~up days.  In fact, just two weeks ago they cleaned up 115 pounds of trash from a local beach. 

They look for ways to reduce their carbon footprint and make more sustainable footwear, including currently working on a completely glue~free shoe.  (FYI…shoe glue can be one of the most toxic elements in your footwear).  They’ve already taken steps in the right direction by using the following eco~friendly materials and/or processes: 

~Metal free leather and/or suede

 ~Hemp

~Water based glue

~Recycled car tire or recycled rubber outsoles

~Organic cotton lining and/or laces

~Made with recycled Croslite Eco material

When you buy a pair of Ocean Minded sandals or shoes, they’ll donate a portion of the purchase price to the Surfrider Foundation, a non~profit grassroots organization that’s dedicated to the protection of the world’s oceans, beaches and waves through conservation, activism, research and education.