Word is Eminem, rapper with a rather (read: very) dirty mouth is a huge fan of Dr. Bronner’s Organic Soap.  Apparently he can’t believe that he can brush his teeth with the very same soap he uses to wash his body with.  Dr. Bronner’s has a huge cult following and it’s no secret why.  The versatile and totally affordable soap has at least 18 different uses and I personally have used it as a body soap, hand soap, laundry soap, dog washing soap and dish soap (I’ve tried brushing my teeth with it, but no thank you).  It’s so very concentrated that a bottle lasts a very long time and everyone from hippies to celebrity makeup artists (i.e. Bobbi Brown) are fans.  (Read that Drew Barrymore and Sandra Bullock are too).  It may be hard to pinpoint exactly what draws people to it ~ it’s versatality, affordability or the crazy ramblings on the side of the bottle.  I tend to think it’s all of the above. 

Dr. Bronner’s Pure Magic All~One Soap has been around for a whopping 60 years!  They fight hard for organic personal care standards and are committed to supporting fair trade initiatives.  The majority of their products are USDA and/or Fair Trade certified.  This is what Dr. Bronner’s says when curious consumers ask a question I hear (and I’m asked) all the time:

What is “Organic” and why is it so great?

The term “organic” refers to both sustainable farming practices and to products ecologically made from materials produced on certified organic farms. According to federal standards, such products have to be at least 70% organic by non-water, non-salt weight. Organic products not only support sustainable farming, but also farm worker health and ecological processing methods.

Unfortunately, the hollow market-driven needs of some “natural” body care companies are making a mockery of organic principles. Underneath fluffy, feel-good “organic” floral waters and infusions, many “organic” body care products are really just composed of the same synthetic cleansers, conditioners and preservatives found in mainstream products, often in part or wholly derived from petroleum. Culprit companies are inflating organic content by counting ordinary distilled water in “floral water” as organic, a practice which is not allowed under the National Organic Program.