Despite that fact that this looks more like a straight jacket than a comfort, the Kiddopotamus really does seems genius.  New babies want to be swaddled.  Infants’ limbs are tucked close to their body and they’re usually curled up in a ball for at least the first few weeks of their life - because that’s how they were in their mamas belly.  That’s how the feel safe and secure.  Swaddling also helps prevent scratches that babies can cause to their face while they’re trying out new movements and exploring their face.  Sure, moms have been swaddling their babies for centuries, but oftentimes baby’s blanket or wrap gets lose and unravels, especially when they sleep.  The Kiddopotamus Organic SwaddleMe Wrap eliminates the need to continuously re-swaddle baby and keeps baby feeling safe, secure and warm in this ultra soft and cozy premium and undyed organic cotton.  What’s more is that you don’t have to undo this wrap when a diaper change is in order - simply pop down the leg pouch.